Drive Engagement Using Ancient Myth, Social Media and User Generated Video
COURSE DESCRIPTION:
In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today, The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective member engagement and communications.
LEARNING OBJECTIVES:
- Where technology is going and why it matters for your organization.
- What is the Hero’s Journey and how it applies to companies, products, brands, and member engagement.
- How video content is dominating the online landscape and how that changes your strategy.
- How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.
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As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
