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3 Types of Content Every Association Needs to Grow Membership

April 30 @ 11:00 am - 12:00 pm EDT

COURSE DESCRIPTION:

A healthy and robust membership cycle happens when you bring in a steady stream of qualified prospects, convert those prospects into new members, and then retain those new members. You accomplish this through your content. In this webinar, we will review a fictional case study of an association for CPAs, and you will learn the three types of content every association needs to grow and strengthen its membership.

 

LEARNING OBJECTIVES:

  • – Learn how to take your existing content and use it to generate new membership leads
  • – Learn what conversion content is and how you can use it to address objections to joining
  • – Learn what the key criteria’s are for creating content that retains members
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W507

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INSTRUCTORS
Leona Dalavai Scott
President, JEP Marketing Communications LLC
Leona Dalavai Scott is a membership content strategist, founder, and president of JEP Marketing Communications. She has a strong background in creating award-winning content that…