3 Types of Content Every Association Needs to Grow Membership
April 30 @ 11:00 am - 12:00 pm EDT
Event Category:
COURSE DESCRIPTION:
A healthy and robust membership cycle happens when you bring in a steady stream of qualified prospects, convert those prospects into new members, and then retain those new members. You accomplish this through your content. In this webinar, we will review a fictional case study of an association for CPAs, and you will learn the three types of content every association needs to grow and strengthen its membership.
LEARNING OBJECTIVES:
- Learn how to take your existing content and use it to generate new membership leads
- Learn what conversion content is and how you can use it to address objections to joining
- Learn what the key criteria’s are for creating content that retains members
To Watch this Webinar on the Media Library CLICK HERE!
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W507
