The Member Value Problem: Why Associations Work Harder but See Less Engagement

May 13 @ 11:00 am - 12:00 pm EDT

Event Category:

Course Description:

Associations are working harder than ever. Teams are stretched thin trying to keep up with communications, programs, and member expectations. Yet engagement stays flat, retention is unpredictable, and growth is harder to achieve.

Members are not always disengaged because they do not care. Often, they simply do not clearly see what is relevant or valuable to them. When your audience and value are not clearly defined, more activity creates more noise instead of stronger results.

In this session, Cheri Quinn and Emily Youngblood will share how associations can step out of the cycle of constant activity and focus on what actually drives engagement and growth.

Learning Objectives:

Understand why increased activity does not always translate into stronger engagement.

Identify where associations commonly lose clarity in how they communicate value.

Apply strategies to define member value in a way that resonates with the right audience.

Apply practical ways to align your messaging with what matters most to your members.

CPE Course Credit Information)

Level Intermediate

NASBA (Field of Study) Communications and Marketing

CAE (Subject Domain) Member and Stakeholder Engagement and Management

Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required

Reviewer Wade Tetsuka, CPA

CPE/CAE Credits 1.0

Cost Free

Delivery Group Internet Based

Course ID W738

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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3 Going

INSTRUCTORS

Cheri Quinn

Director of Brand Strategy at Mercury Creative Group

Cheri is a seasoned brand and marketing strategist, who possesses a unique talent for probing with candid inquiries and embracing diverse perspectives. Her innate curiosity…

Emily Youngblood

Client Services Director at Mercury Creative Group

Emily possesses a unique knack for facilitating those illuminating “ah-ha” moments that steer clients toward optimal solutions for their challenges. Her innate ability to forge…