Future of Association Websites: 5 Trends That are Changing Digital Engagement

June 24 @ 1:00 pm - 2:00 pm EDT

Event Category:

Course Description:

For more than two decades, association websites have served as the central hub for member engagement, content, events, education, and community. But artificial intelligence is rapidly reshaping how people discover information, interact with organizations, and navigate the web.

As AI-powered search engines, digital assistants, and intelligent agents become part of everyday life, associations face a critical question: What role will your website play in an AI-first world?

Will your website remain the primary destination for members? How will AI assistants interact with your content? What happens when automated agents become a larger audience than human visitors? And how should associations prepare for a future that is arriving faster than many expected?

Join Matrix Group CEO Joanna Pineda and Director of Marketing Leah Monica for a forward-looking discussion about the trends shaping the next generation of association websites. We’ll explore emerging technologies, changing user expectations, and the strategic decisions associations should be considering today to remain visible, relevant, and valuable tomorrow.

Whether you’re planning a website redesign, refining your digital strategy, or simply trying to understand where the web is headed, this session will help you think differently about what comes next.

Learning Objectives:

Understand how AI is changing search, websites, and the overall digital experience.

Identify what trends association leaders should be watching right now.

Develop a roadmap for thinking about the future of your website and digital strategy.

CPE Course Credit Information)

Level Intermediate

NASBA (Field of Study) Information Technology

CAE (Subject Domain) Operations

Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required

Reviewer Wade Tetsuka, CPA

CPE/CAE Credits 1.0

Cost Free

Delivery Group Internet Based

Course ID W711

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS

Joanna M. Pineda

CEO & Chief Troublemaker, Matrix Group International, Inc.

Joanna is the CEO and Chief Troublemaker at Matrix Group (yes, we said, “chief troublemaker”). She founded the company in 1999. Under her leadership, Matrix…

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Leah Monica

Director of Marketing at Matrix Group International, Inc.

As the Director of Marketing at Matrix Group, Leah helps develop, execute and manage effective marketing campaigns for both clients and Matrix Group alike. Leah…