AEO + GEO: The Future of SEO in an AI World
Course Description:
As AI transforms how people search, is your association ready to keep up? The future of SEO isn’t just about keywords and rankings anymore, it’s about showing up in the answers AI delivers. That’s where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) come in.
AEO turns your content into direct, reliable answers that AI prioritizes across voice assistants and search platforms. GEO takes it further—making your content more likely to be pulled into AI-generated responses and summaries in tools like ChatGPT and Google’s AI Overviews. Together, they represent a new approach to SEO, built for how information is found in today’s increasingly AI-driven world.
In this session, we’ll explore how AEO and GEO can give your association a powerful edge. You’ll learn how to turn your existing resources into content that AI recognizes, trusts, and surfaces—so your organization becomes the answer, wherever your audience is searching.
Learning Objectives:
Understand how AI is changing search—and why AEO and GEO are the next evolution of SEO strategy
Apply practical techniques to turn your content into direct answers AI tools can find, trust, and feature
Use AEO and GEO to boost your association’s authority, increase member engagement, and stay front and center in an answers-first world
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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