Authentic, Trusted Content in an Era of Uncertainty
Course Description:
In an era of AI and unreliable news, there’s an opportunity for associations and other organizations to step into the gap as trusted sources for content. In this webinar Jay will demonstrate the principles of this approach and will give examples of content that can be trusted. By tapping into a network of staff, members, clients, and partners, organizations can craft content in a variety of formats that is authentic and will serve to attract others.
Learning Objectives:
Explain the need to create trusted content in today’s information landscape.
Analyze real-world examples to evaluate opportunities for developing authentic content within their organizations.
Identify ways to leverage the ecosystem of staff, members, clients, and partners to generate trusted content.
Describe how authentic content can strengthen connections, enhance education, and increase member and attendee engagement.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
