The Association Marketing Manifesto – Live, Part 2: Numbers Don’t Lie: The 5 Marketing Metrics Every Association Leader Should Track (But Probably Doesn’t)
Course Description:
Part 2 of a 3-part Series
While many associations glance at membership counts and dues revenue periodically, truly data-driven organizations dig deeper. This session explores five critical metrics—ARR, MRR, retention rate, NPS, and CAC—and how they can inform smarter marketing and membership decisions. Brianne will break down each one, walk through how to calculate it (without a finance degree), and lead a conversation on how it ties to strategy and storytelling in the boardroom. Join us for this interactive session: the second in a three-part series, The Association Marketing Manifesto – Live.
Learning Objectives:
Calculate and interpret five foundational marketing metrics for associations.
Recognize how these metrics can support leadership decision-making and campaign planning.
Shift from lagging indicators (like annual membership reports) to real-time insights that drive change.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
