The Association Marketing Manifesto – Live, Part 3: From Random Acts to Strategic Impact: Building a Marketing Culture That Works
Course Description:
Part 3 of a 3-part Series
In the final session of a three-part webinar series, The Association Marketing Manifesto – Live, we move from theory to execution. What does it look like when marketing is actually aligned with strategy? We’ll cover quarterly planning (and why annual plans should be recycled), campaign prioritization, team support, and internal trust-building. This methodology is for both marketers and leaders to co-create a system that fosters creativity, accountability, and sustainable results—without burnout or bandaids!
Learning Objectives:
Replace outdated planning cycles with a quarterly, test-and-learn model that mirrors SaaS best practices.
Understand the root causes of marketing team overwhelm—and how leadership can help fix them.
Foster a two-directional culture of trust between marketing teams and the rest of the organization.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
