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W239: 7 Community-Driven Video Tactics To Engage Attendees Before, During, And After Your Live Event

July 21, 2022 @ 1:00 pm - 2:30 pm EDT

Here’s a hard truth: attendees don’t want to engage with your brand. People attend your events because they want to connect with other real people. When you make attendees the hero of your event’s story, your organization earns authentic engagement that extends far beyond the day of the event.


Join Michael Hoffman, CEO of Gather Voices, to explore 7 proven community-driven video tactics for events. You’ll walk away with real-world examples executed by industry experts and practical how-to’s to get started.

  • Articulate how community-driven video content drives year-round engagement
  • Explore real-world examples and translate them to your own organization
  • Outline the simple next steps to get started co-creating video with your community


Level Beginner
NASBA (Field of Study) Computer Software and Applications
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed No prerequisite knowledge is required to be successful in this course. No advance preparation is required.
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

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Michael Hoffman
Co-Founder and CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is…