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W276: Association Trends: Pulse of the Industry

November 2 @ 3:00 pm - 4:00 pm EDT

COURSE DESCRIPTION:

The pace of change has accelerated dramatically over the past few years. The way we conduct meetings, attend conferences, and even structure our workdays has turned on its head. To keep pace with this rapid rate of change, the tools, and methods for providing valuable data to your members must also change.  

Fueled by this rapid change in workforce, industry and consumer behavior, pulse surveys have emerged as an invaluable tools for gathering ongoing insights on critical business needs as they evolve in real-time. They provide your members up-to-date information on the issues that matter most to their industry, peers or customers as well as a clear picture of trends over time. These quick hitting, short surveys can also promote the issues essential to the success of your industry over time.

 

LEARNING OBJECTIVES:

  • Learn how to provide your members up-to-date information on the issues that matter most to their industry, peers or customers as well as a clear picture of trends over time.
  • Learn how pulse surveys have emerged as an invaluable tools for gathering ongoing insights on critical business needs as they evolve in real-time.
  • Learn how quick hitting, short surveys can also promote the issues essential to the success of your industry over time.

 

Level Intermediate
NASBA (Field of Study) Accounting
CAE (Subject Domain) Administration
Prerequisites and advance preparation needed At least 1 year of finance/budgeting experience. No advance preparation required.
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based

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INSTRUCTORS
Mike Hayes, MBA
Managing Director, Research Business Unit, Vault
Mike Hayes is a Principal and Managing Director at Vault Consulting, LLC. He has 20 years of experience serving the not-for-profit industry, providing survey research and highly complex data analysis. He works…
Laura Clark, IPC
Senior Director at Vault Consulting
Laura Clark manages every aspect of custom qualitative and quantitative research projects, from research design to presentation of results for associations as well as clients…
Dale Ford
Chief Analyst at Electronic Components Industry Association (ECIA)
Experienced Chief Analyst with a demonstrated history of success in the market research industry. Strong professional skilled in Analytical Skills, Go-to-market Strategy, Wireless communications, Semiconductors,…