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W297: Understanding The Difference Between Lead And Demand Generation

January 12, 2023 @ 11:00 am - 12:00 pm EST


There’s a tendency to use lead gen and demand gen interchangeably, yet they are unique tactics that stand on their own when it comes to the buyers journey.

Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on.



  • Learn how to understand the differences between lead gen and demand gen
  • Learn how to identify what tactics can be used to drive both types of campaigns
  • Learn how to understand the type of technology and data needed to deliver each type of campaign


Level Beginner
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Delivery Group Internet Based

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Maneesha Manges
CXO, HighRoad Solutions
Maneesha Manges is a seasoned marketing professional with 20 years of experience working in multiple markets and global companies. Known for being a specialist in…