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15 Ways to Take Your Newsletter to the Next Level – Best Practices

April 12, 2023 @ 1:00 pm - 2:00 pm EDT


Many organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current.

Email newsletters are a great way to share industry news with your members.

But are you sending any content that is informative and relevant to each individual?

Or are you stuck in the trap of sending a one-size-fits-all email?

Join us for our workshop to learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation.



  • – First, you will identify ways to leverage new technologies to make your email newsletter more sophisticated. At the same time, these new technologies will create less of a drain on your internal resources. In other words, you’ll learn how to save a lot of time.
  •  Second, you get some useful ideas for taking your newsletter to the next level and how you can maximize your newsletter real estate.
  •  Finally, this list will conclude by ensuring that you leverage the fundamentals of email engagement for your newsletter.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed Preferably 1-year or more of experience in marketing or membership services/development. Advance preparation needed: None
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Erica Salm Rench, MBA
COO, Rasa.io
After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing…