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Cold to Sold: Mastering the Art of Conversational Prospecting

May 2 @ 11:00 am - 12:00 pm EDT
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COURSE DESCRIPTION:

Are your sales outreach efforts getting ignored in a competitive market? Transform your strategy by mastering the art of human-to-human prospecting. This session will guide you away from aggressive sales tactics and pitch-slapping, towards building genuine relationships through meaningful dialogue.

Discover how AI can help you identify what prospects care about, enabling you to initiate conversations that are both relevant and welcome. This isn’t about automating outreach; it’s about making each interaction count, significantly increasing response rates.

This session will help you dramatically boost outbound sales effectiveness. It’s ideal for Microsoft partners – both resellers and ISVs who need to grow your sales pipeline.

 

LEARNING OBJECTIVES:

You will learn how to:

  • – Embrace a Human-to-Human Prospecting Strategy: Enhance your outreach with genuine, personal dialogue.
  • – Avoid Pitch-Slapping: Engage clients in dialogue, avoiding aggressive sales tactics.
  • – Use AI to Find Conversation Starters: Leverage AI tools to start conversations without losing the human touch.
  • – Maximize Sales by Building Trust: Cultivate trust in every interaction, enhancing the prospects’ likelihood to purchase.
  • – Note: This session includes a workbook to help you implement what you learn. It includes examples, templates and sample AI prompts to get you started.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B213

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INSTRUCTORS
Jon Rivers
COO, Marketeery
As the co-founder of Marketeery, Jon brings 20+ years of experience working with Microsoft, Oracle/JDE Edwards, MSPs, Technology Partners, ISVs, to drive business growth and…
Candyce Edelen
CEO, PropelGrowth
Candyce Edelen founded 4 companies before launching PropelGrowth in 2007. PropelGrowth enjoyed 10 years of growth from inbound and referrals. Then in 2018, Candyce pivoted…