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The Keys to Marketing Across Generations in 2025

February 12, 2025 @ 11:00 am - 12:00 pm EST

COURSE DESCRIPTION:

Join us for a session with a Gen-Xer and a Millennial who’ve cracked the code to cross-generational marketing to drive demand. Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. We’ll also explore self-education styles and the psychology behind it all.

LEARNING OBJECTIVES:

Identify the most effective content formats for engaging different generations.

Analyze the evolution of the marketing and sales journey for your target audience.

Explain the critical role of trust in marketing and technology across generations.

 

To Watch this Webinar on the Media Library CLICK HERE!

 

The Keys to Marketing Across Generations in 2025 (NASBA/CAE/CPE Course Credit Information)

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B238

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Kate Coffey-Bacon
SVP of Marketing and Strategy, US Transactions Corporation/UST Education
Kate Coffey-Bacon brings over 20 years of marketing expertise, seamlessly blending creativity, strategic thinking, and relationship building to drive impactful results. With a career spanning…
Sam Bush
President at AMBUSH
B2B marketing leader with a deep understanding of holistic marketing strategies, I specialize in partner marketing, and demand generation. My passion lies in crafting out-of-the-box campaigns that tell compelling stories,…
Mary Miller
Director of Marketing at PayTrace
Having been in B2B technology for 25+ years, Mary truly enjoys helping customers, partners, and team members overcome challenges and achieve their growth goals. My…