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W342: Caveat Emptor: Becoming a Responsible Consumer of Research

October 26, 2022 @ 11:00 am - 12:30 pm EDT


Association execs consume – and produce – a lot of research in our day-to-day work, but most of us don’t have formal training in research. A lot of the language of research programs– p-values and confidence intervals and margins of error – can be pretty jargony, and some of the concepts behind what makes for good (or less good) research can be challenging for people who haven’t had the opportunity to take a graduate level methods course.

How can you be sure that the research you’re using or sponsoring is giving you the insight you need to make good decisions? How can you protect your association’s reputation as a trusted source of unbiased information for the profession or industry you serve?

Join Elizabeth Engel and Polly Karpowicz for a webinar based on their recently-released whitepaper, where they will share a plain-language review of key concepts and approaches in consuming and sponsoring research so you don’t have to “beware” and can be confident that you’re setting yourself, your association, your members and other stakeholders, and the people in the profession or industry your association serves up for success in making data-informed decisions that will allow you to achieve your most important goals and solve your most pressing problems.



  • Participants will develop a working knowledge of key concepts in defining research questions, choosing data collection methods, designing research instruments, collecting data, and interpreting and reporting results.
  • Participants will learn about the types of methodological bias that can creep into research projects and the steps they can take to ameliorate them.
  • Participants will hear case studies of associations running efficient, effective research programs.


Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

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Elizabeth Engel, M.A., CAE
Chief Strategist, Spark Consulting, LLC
Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. For more than 25 years, Elizabeth has helped associations grow in membership, marketing, communications,…
Polly Karpowicz, MBA, CAE
Nonprofit Consultant
Polly Siobhan Karpowicz is a consultant with more than 25 years of association management experience. She leverages her expertise in association research, publishing, communications, marketing,…
Marc Beebe
Senior Director, Strategic Research, Public Imperatives, & Corporate Development at IEEE
Specialties: Non-profit and Association Leadership, Research Management, Strategic Planning, Business Consulting email: marc.d.beebe@gmail.com twitter: @mdbeebe
Jennifer L. Blanck, MEd, MSWB
Director of Constituent Engagement, Institutional Advancement Association of American Medical Colleges (AAMC)
Jennifer L. Blanck, MEd, MSWB, has more than 30 years of member engagement, professional development, and communications experience. Currently, she is Director of Constituent Engagement…