Erica Salm Rench, MBA

With a career rooted in strategic marketing, digital transformation, and AI-driven innovation, Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world—and now, she is helping them navigate the AI revolution.

Erica began her journey in enrollment management, specializing in strategic recruitment and marketing, before managing all operations and delivery at the largest digital marketing company in the Gulf South. There, she played a pivotal role in enhancing 1,200+ organizations' web presences, SEO, online advertising, and content marketing strategies, helping them cut through the digital noise and make a lasting impact.

Her passion for AI-powered solutions took center stage when she joined rasa.io as COO, where she spent seven years scaling the company from 1 to 500+ customers and revolutionizing personalized content delivery. Now, as CMO of sidecar.ai, she is dedicated to educating the world on AI, helping associations and business leaders understand and implement AI-driven strategies to future-proof their organizations.

Erica is a recognized thought leader and speaker, having presented at industry-leading events such as The Marketing AI Institute MAICON Conference, ASAE Annual, digitalNow, ASAE MMCT, ACCESSE and other AI-focused summits. She shares insights on how AI is transforming marketing, member engagement, and the way organizations operate, equipping leaders with the tools they need to thrive in an AI-driven world.

Whether on stage, hosting workshops, or leading discussions on AI adoption, digital strategy, or the future of associations, Erica's mission is to demystify AI and empower organizations to leverage its full potential.