Erica Salm Rench, MBA
- Events
- Instructors
- Erica Salm Rench, MBA
With a career rooted in strategic marketing, digital transformation, and AI-driven innovation, Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world—and now, she is helping them navigate the AI revolution. Erica began her journey in enrollment management, specializing in strategic recruitment and marketing, before leading a team at the largest digital marketing company in the Gulf South. There, she played a pivotal role in enhancing thousands of organizations' web presence, SEO, online advertising, and content marketing strategies, helping them cut through the digital noise and make a lasting impact. Her passion for AI-powered solutions took center stage when she joined rasa.io as COO, where she spent seven years scaling the company from 1 to 500+ customers and revolutionizing personalized content delivery. Now, as CMO of sidecar.ai, she is dedicated to educating the world on AI, helping associations and business leaders understand and implement AI-driven strategies to future-proof their organizations. Erica is a recognized thought leader and speaker, having presented at many industry-leading events such and other AI-focused summits.
W218: 15 Ways to Take Your Newsletter to the Next Level
Group Internet-BasedINSTRUCTOR: Erica Salm Rench, Director of Client and Market Success, rasa.io || CREDITS: CPE 1.5 hours (NASBA Category: Specialized Knowledge) || CREDITS: CAE 1.5 hours (Domain: Member and Stakeholder Engagement and Management) || COST: $--
How to Increase Newsletter Engagement | Top Strategies
Group Internet-BasedINSTRUCTOR: Erica Salm Rench, Director of Client and Market Success, rasa.io || CREDITS: CPE 1.5 hours (NASBA Category: Specialized Knowledge) || CREDITS: CAE 1.5 hours (Domain: Member and Stakeholder Engagement and Management) || COST: $--
Demistifying AI: Learn Insider Tips for Your Association
https://zoom.us/j/93248336312INSTRUCTORS: Erica Salm Rench, Director of Client and Market Success, Rasa.io || CREDITS: CPE 1.5 hours (NASBA Category: Specialized Knowledge) || CREDITS: CAE 1.5 hours (Subject Domain: Member and Stakeholder Engagement and Management) || FORMAT: Webinar || COST: $---
W313: Demystifying AI: Tools, Tips, And Tricks
https://zoom.us/j/98297976799INSTRUCTORS: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Specialized Knowledge) || CREDITS: CAE 1 hour (Subject Domain: Member and Stakeholder Engagement and Management) || FORMAT: Webinar || COST: $---
Latest AI Marketing Trends: Cutting Edge Tools & Strategies
https://zoom.us/j/99153128853INSTRUCTORS: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
15 Ways to Take Your Newsletter to the Next Level – Best Practices
https://zoom.us/j/91371217240INSTRUCTORS: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Newsletter Best Practices
https://zoom.us/j/99266638752INSTRUCTORS: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
W424: Marketing AI in Action!
https://zoom.us/j/92392589438INSTRUCTORS: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Mastering the Art of Email Newsletters: 15 Strategies for Success
https://zoom.us/j/91499942605W499 - INSTRUCTOR: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Marketing in the AI Era: Tools and Techniques for Strategic Advantage
https://zoom.us/j/97254872936W500 - INSTRUCTOR: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
15 Secrets to Newsletter Success: Elevating Membership Engagement
https://zoom.us/j/92596032367W515 - INSTRUCTOR: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Implementing AI Tools for Marketers & Advertisers
https://zoom.us/j/97097959671W516 - INSTRUCTOR: Erica Salm Rench, MBA, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
15 Ways to Take Your Email Newsletter to the Next Level
W532 - INSTRUCTOR: Erica Salm Rench, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Supercharge Your Membership Strategy With AI
W531 - INSTRUCTOR: Erica Salm Rench, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Crafting Newsletters Your Members Can’t Ignore
W552 - INSTRUCTOR: Erica Salm Rench, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Transforming Member Experiences With AI Marketing
W553 - INSTRUCTOR: Erica Salm Rench, COO, rasa.io || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Unlock the Power of Marketing AI
zoom.us/j/93192494240B245 - Unlock the Power of Marketing AI - INSTRUCTOR: Erica Salm Rench, CMO, Sidecar || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---