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Best Member Engagement Strategy for a Multi Day Conference

June 13, 2023 @ 1:00 pm - 2:00 pm EDT


Multi-day conferences and exhibit halls are a critical lifeline to an association’s source of revenue, but they are exhausting to prepare and plan with limited human resources. Member engagement is an increasing topic of conversation, while social media is pulling your members’ attention away.  How can an association build non-dues revenue and member engagement all at once?  Join the QiqoChat team and Mesa Group to hear how an online marketplace can help you build non-dues revenue and member value through year-round relationships with your industry partners without adding so much as a chick pea to your already full plate.



  • – Explore the unmet needs of many associations’ industry partners through the result of a broad-reaching survey.
  • – Learn how to organize and share news & information from your industry partners & consultants in ways that are welcomed by your members.
  • – Learn how to create a marketplace that goes beyond a standard buyers guide where your members can discover industry partners on their own terms at any stage of their buying journey.
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Sandra Nam
CEO and Co-Founder, QiqoChat
Sandra Nam is the Chief Executive Officer for QiqoChat. Trained in human-centered design and project management, her goal is to advance the real-world impact of…
Lucas Cioffi
CTO and Co-Founder, QiqoChat
Solid team player and tech lead with diverse experience as a full-stack software developer, project manager, and co-founder of three startups over twelve years. Served…
Barbara J. Armentrout, CAE
Founder & Key Principal, BJA Solutions for Associations
Experienced association professional with a demonstrated history of working in non-profit organization management. Skilled in Customer Relationship Management (CRM), Sponsor Program Auditing and Strategy, Marketing…