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Technology Ecosystems: Navigating Tools in Your Association

February 14, 2023 @ 1:00 pm - 2:00 pm EST


Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities. One major challenge faced by both is inadequate communication. Establishing compatibility is crucial. This webinar will delve into the steps necessary to achieve harmony among various association technology systems and provide value to members that will foster long-lasting love.



  • Being Purposeful with your Data – What to capture? When and how to ask? How many people are you losing because you’re asking for too much? What is required and not?
  • Compatibility Requires a Shared Language – Are you speaking the same language and using the same terminology across systems and the keys to a unified taxonomy?
  • Use Data to Drive Desired Activities – Starting with the end in mind. What do you need to do to personalize the member experience across channels?
Level Intermediate
NASBA (Field of Study) Information Technology
CAE (Subject Domain) Organizational Strategy
Prerequisites and advance preparation needed 1-2 years marketing and/or IT experience
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Jake Toohey
Director, Association Practice, Adage Technologies
Jake has been a consultant at Adage for 9 years and works exclusively with association industry clients on everything from web and content strategy to…
Ben Muscolino
Founder & CEO, AMS Geek
Ben Muscolino is 5 x Founder & 6 x CEO of technology product and services companies; Entrepreneur, Investor, Sales, Channel Sales and Brand Marketing Expert.…
Molly Lee
Strategy and Design Practice Lead, Adage Technologies
Molly Lee is a Chicago-based Digital Strategist who thrives leading teams through complex transformations. I have depth of experience working on complex web apps, responsive…