The Association Marketing Manifesto – Live, Part 1: The Growth Mindset Shift: Why Marketing Is at the Heart of Association Strategy
Course Description:
Part 1 of a 3-part Series
This opening session of the three-part webinar series, The Association Marketing Manifesto – Live, reframes the role of marketing in the association space, challenging the long-held perception of marketing as a cost center or order-taker. You will explore how associations mirror recurring revenue models like software businesses—and why expanding into this mindset is the key to strategic, sustainable growth. Join Brianne to examine the cultural and structural shifts required to position marketing as a high-impact growth driver instead of a reactive, internal service department.
Learning Objectives:
Understand how recurring revenue models (like SaaS) apply to associations—and what this means for membership marketing.
Identify the organizational behaviors and cultural norms that hold marketing back.
Discover how reframing marketing as a growth engine can unlock clarity, alignment, and measurable results.
To see the recorded webinar, click here
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
