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Redefine Your Member Value for The Digital Age

April 3 @ 1:00 pm - 2:00 pm EDT

COURSE DESCRIPTION:

You just can’t rely on an annual event and a quarterly magazine to fulfill your member needs anymore.
And why would you?

Now, every new day is a new opportunity to provide your member value with a resourceful website, far-reaching social media, and revenue-generating content.
And your members don’t just want this from you – they expect it.

So how will you reach, retain and engage your members in 2024?

Join this open discussion among peers and experts on how to update and create your member value in the digital world.

 

LEARNING OBJECTIVES:

  • – Member Expectations: Understand your audience’s mindset and what they need from your association.
  • – Top Tactics: Identify and optimize what’s providing your member value now, and ditch what doesn’t.
  • – Sustainability: Uncover ways of funding the content streams that work with today’s members.
Level Beginner
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W482

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INSTRUCTORS
Dan Stevens
President, WorkerBee.TV
Dan has over 30-years of association experience and takes pride in driving the industry forward. Dan’s first experience in the association world started in 1991…
Marcus Leite
Director, Sales & Marketing WorkerBee.TV, Inc.
Marcus Leite is the sales and marketing director at WorkerBee.TV, the digital agency empowering associations for digital growth, based in Winnipeg, Manitoba. He cuts together…