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W331: Five New Ideas: Not Your Grandma’s Non-Dues Revenue

October 20, 2022 @ 3:00 pm - 4:00 pm EDT


While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE’s Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted. To continue to effectively fund operations while holding dues increases at bay, many organizations are focused on driving non-dues revenue.

But we can’t depend on our members to be satisfied with the same-old, same-old concepts. At the same time, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to. Plus, your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association. There’s untapped and unexpected value right at your fingertips. Let’s dig in on the possibilities!



  • Obtain a clear understanding of why organizations should keep reinventing non-dues revenue opportunities
  • Articulate the business case and strategies for implementing the five non-dues revenue concepts
  • Gain insights from organizations already earning revenue using these new concepts
Level Intermediate
NASBA (Field of Study) Specialized Knowledge
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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