Joanna M. Pineda
Joanna is the CEO and Chief Troublemaker at Matrix Group (yes, we said, “chief troublemaker”). She founded the company in 1999. Under her leadership, Matrix Group has grown into one of the top web design and development agencies in the Washington, DC area.
In addition to being a leading web design and custom development shop, Joanna has led the company to develop a web-based Association Management Software (AMS) product, MatrixMaxx, which is used by many associations nationally, and a virtual meeting platform, BeSpeake, which has hosted countless successful virtual and hybrid meetings for many prominent associations.
Her leadership has not gone unrecognized. In 2009, she was honored by SmartCEO Magazine, as one of its “Top 100 Business Leaders,” and by Washingtonian Magazine as one of the top “100 Leaders in the DC Tech World,” or, as she phrased it, a leading “techie.” In 2004, The Washington Business Journal named her one of the area’s most influential businesswomen.
She’s also been featured in the Washington Post, Associations Now, Wall Street Journal and Forbes Magazine, as well as on Executive Leadership Radio.
Joanna is actively involved in the community. She is Committee Chair and Den Leader of a Cub Scout pack, and a merit badge counselor of a Boy Scout troop. She is on the ASAE Public Poilcy Committee, and the Awards committee for the Association of Women Technology Champions.
Joanna speaks regularly at association and industry conferences on the topics of: member journeys, analytics and being data-driven, communications best practices, and digital transformation.
Prior to starting Matrix Group, Joanna was President of Business Information Network, a Web development company. Joanna received her Bachelor’s degree in International Relations from Stanford University and Master’s degree from the School of Advanced International Studies at Johns Hopkins University.
When she’s not wearing her CEO hat, Joanna is mom to her two adorable sons C.J. and M.J.
Fun Facts About Joanna
- To date, she’s a black belt in Tae Kwon Do and black stripe in Hapkido
- She’s huge Star Wars fan (have you seen the signs around the office?)
- She makes a killer banana bread
- She was a D.J. in high school
- She loves the color purple (ok, we’re sure you figured this one out)
- She speaks three languages and is working on a fourth (ask her which one sometime)
To find out more about The Matrix Group International, click here.
Events from this instructor
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W390: LEADERSHIP & LEARNING SERIES: Leadership Lessons from Martial Arts
https://zoom.us/j/98489319079Virtual EventINSTRUCTORS: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc. || CREDITS: CPE 1 hours (NASBA Category: Business Management & Organization - Non Technical) || CREDITS: CAE 1 hours (Subject Domain: Strategic Management & Administration) || FORMAT: Webinar || FORMAT: Webinar || COST: $---
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Leadership Martial Arts: Leadership Lessons from Martial Arts
https://zoom.us/j/98866243207Virtual EventINSTRUCTORS: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc. || CREDITS: CPE 1 hours (NASBA Category: Personal Development) || CREDITS: CAE 1 hours (Subject Domain: Executive Leadership) || FORMAT: Webinar || FORMAT: Webinar || COST: $---
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W393: How to Create Seamless Digital Journeys to Increase Member Engagement & Drive Conversions
https://zoom.us/j/97844112126Virtual EventINSTRUCTORS: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc. || CREDITS: CPE 1 hours (NASBA Category: Business Management & Organization - Non Technical) || CREDITS: CAE 1 hours (Subject Domain: Member & Stakeholder Engagement & Management) || FORMAT: Webinar || FORMAT: Webinar || COST: $---
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The End of Expertise and How Associations Must Adapt
https://zoom.us/j/94790300630Virtual EventB201 - INSTRUCTORS: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.; Melanie Gottlieb, Executive Director, The American Association of Collegiate Registrars and Admissions Officers (AACRAO); and Tara Puckey, Executive Director, The Radio Television Digital News Association (RTDNA) || CREDITS: CPE 1 hours (NASBA Category: Business Management & Organization - Non Technical) || CREDITS: CAE 1 hours (Subject Domain: Organizational Strategy) || FORMAT: Webinar || FORMAT: Webinar || COST: $---
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The End of Expertise and How Associations Must Adapt
https://zoom.us/j/93390509800Virtual EventB226 - INSTRUCTORS: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc.; Lindsay Currie, Executive Officer, Council on Undergraduate Research (CUR); Matthew Hughes, President & CEO, World Affairs Council of America; and Tara Puckey, Executive Director, The Radio Television Digital News Association (RTDNA) || CREDITS: CPE 1 hours (NASBA Category: Business Management & Organization - Non Technical) || CREDITS: CAE 1 hours (Subject Domain: Organizational Strategy) || FORMAT: Webinar || FORMAT: Webinar || COST: $---
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How Open Access Will Affect Your Journal Strategy and Revenue
Virtual EventW537 - INSTRUCTOR: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc. , David Jackson, Executive Office, ASPET, Kate Fryer, CEO, Endocrine Society, Pam Harley, Partner, CLARKE & ESPOSITO, Sharon Kneebone, Executive Director, American Academy of Pain Medicine, Lyn Beamesderfer, Director of Publications, ISPOR—The Professional Society for Health Economics and Outcomes Research || CREDITS: CPE 1 hour (NASBA Category: Business Management & Organization) || CREDITS: CAE 1 hour (Subject Domain: Business Development) || FORMAT: Webinar || COST: $---
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Navigating the Looming Membership Cliff: Insights From Association CEOs
Virtual EventW556 - INSTRUCTOR: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group International, Inc. , Michael DiFrisco CAE, Executive Director, American Academy of Cosmetic Dentistry || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
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Executive Orders, Federal Funding, DEI, and Compliance: How Associations Can Prepare
zoom.us/j/98624573262Virtual EventW596 - INSTRUCTOR: Joanna Pineda, Matrix Group International || CREDITS: CPE 1 hour (NASBA Category: Business Law) || CREDITS: CAE 1 hour (Subject Domain: Governance) || FORMAT: Webinar || COST: $---
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Spring Symposium: In-Person Registration
Higher Logic 4501 Fairfax Dr 2nd Floor, Arlington, VA, United StatesINSTRUCTORS: Cameron Aubuchon, Co-Founder & Chief Technology Officer, PropFuel; Jamie Notter, CAE, Co-Founder Propel; Dan Stevens, President, WorkerBee.TV; Marcus Leite from WorkerBee.TV and Joanna Pineda, CEO, Matrix Group International, Inc || CREDITS: CPE Up to 3 hours (NASBA Category: Business Management and Organization) || CREDITS: CAE Up to 4 hours (Subject Domain: Business Development) || FORMAT: Webinar || COST: $---
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Spring Symposium Information
INSTRUCTORS: Cameron Aubuchon, Co-Founder & Chief Technology Officer, PropFuel; Jamie Notter, Co-Founder, PROPEL; Dan Stevens, President, WorkerBee.TV; Marcus Leite, Director, Sales & Marketing WorkerBee.TV; Joanna M. Pineda, CEO, Matrix Group International, Inc.
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Spring Symposium: Virtual Registration
zoom.us/j/92006922837Virtual EventINSTRUCTORS: Cameron Aubuchon, Co-Founder & Chief Technology Officer, PropFuel; Jamie Notter, CAE, Co-Founder Propel; Dan Stevens, President, WorkerBee.TV, Marcus Leite from WorkerBee.TV and Joanna Pineda, CEO, Matrix Group International, Inc || CREDITS: CPE Up to 3 hours (NASBA Category: Business Management and Organization) || CREDITS: CAE Up to 4 hours (Subject Domain: Business Development) || FORMAT: Webinar || COST: $---
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Preparing For, and Landing, Your First C-Suite or CEO Job
zoom.us/j/95067388406Virtual EventW624 - Preparing For, and Landing, Your First C-Suite or CEO Job - INSTRUCTOR: Joanna M. Pineda, CEO & Chief Troublemaker, Matrix Group International, Julian Ha, Global Head - Legal, Risk, Compliance & Government Affairs Practice, Heidrick & Struggles, Tina Sung, President and CEO, Synergy Works || CREDITS: CPE 1 hour (NASBA Category: Personal Development) || CREDITS: CAE 1 hour (Subject Domain: Executive Leadership) || FORMAT: Webinar || COST: $---
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How Are Executive Orders Impacting Associations? A Real-Time Check-in With Association Leaders
zoom.us/j/91364750986Virtual EventW621 - INSTRUCTOR: Joanna Pineda, Matrix Group International, Matthew Hughes, President & CEO, World Affairs Councils of America, Linda Akutagawa, President & CEO, Leadership Education for Asian Pacifics (LEAP), Tip Tucker Kendall,Executive Director, National Grants Management Association || CREDITS: CPE 1 hour (NASBA Category: Business Law) || CREDITS: CAE 1 hour (Subject Domain: Governance) || FORMAT: Webinar || COST: $---
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AEO + GEO: The Future of SEO in an AI World
zoom.us/j/93051313220Virtual EventW629 - AEO + GEO: The Future of SEO in an AI World - INSTRUCTOR: Joanna Pineda, Matrix Group International, Leah Monica, Director of Marketing at Matrix Group International, Inc. || CREDITS: CPE 1 hour (NASBA Category: Communications & Marketing) || CREDITS: CAE 1 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---
Free